An interesting approach to understanding research and its importance in any project. 

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 I found the book extremely interesting. It discusses how we approach situations with inherit biases. What's fascinating and disconcerting is even when you are cognizant of these biases they still  have a profound effect on your understanding.  Even people with good intentions may engage in a action that achieves the opposite of their desired result.  

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This book was quite interesting. Despite the charges of plagiarism and inaccuracies  this book had a tremendous amount of insight into the nature of creativity.