Prison in the United States
A former writer for the New York Times who after writing several articles on prison conditions in United States was inspired to start her own organization . Her organization, Think Outside the Cell, helps inmates handle their transition into civilian life. I was contacted by her through a mutual friend to help come up with some ideas.
REAL PROBLEM: There is way too much apathy toward prison system in America.
INSIGHT: People don't feel a connection to inmates because they don't feel it matter.
SOLUTION: Engage people about prison complex through economics rather than through empathy.
HOW WILL WE DO THIS?: With virtually no budget. We can use social media, web commercials to educate people about how their taxpayer money is being used.
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Facebook continues to dominate the digital profile landscape. It's where you go to learn who's marrying who, who went where and who got what. It's become a social utility. Google+ hasn't quite caught on in the same way, but it has carved out it's own niche. I wanted to create something that emphasized it's unique place in amongst online profiles.. The majority users of google + tend to be male. Bringing more females aboard would make sense. They can appeal to women by emphasizing the important role they play in all our lives. Not in an anthem way, but in more subtle nonchalant way. By detailing their many interest like rock climbing, entrepreneurship, fashion, politics, etc, Google + could be place of more serious discussions.
Google+ can be a more professional location. Simple. It just where to go find me.
A Media Platform
bdrm is a project about couples living in the city. The goal of the project is to create several story lines that epitomize aspects of living in the City. Through these stories we hope to uncover a true display of the ups and downs of being in a relationship. Each episode features one of five distinctly compelling relationships. As we follow them through their endeavors we are given an enhanced experience by giving the viewer additional information about the couples. This information includes digital profile, location, products they're using and more.
Ultimately bdrm is a project about human connections and critical role money plays in our daily lives.
Who doesn't want a little Jules for Breakfast.
Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family.
Domestic violence is the leading cause of injury to women—more than car accidents, muggings, and rapes combined.
Domestic Violence is a pernicious and consistent problem through out the world. I was chosen by Unifem to direct a commercial with almost no budget that demonstrated the horror of domestic violence while also showing that things can get better.