Serenity

Producer/Editor/Writer

A man searches for his moment of peace. 

:60 Festival entry for Instagram.

Respect LIFE

Producer/Editor/Writer

Americans and specifically African Americans have been dying at an alarming rate at the hands of police violence. It's something that should not be ignored. It is a real issue.

SYREN

We are like islands in the sea, separate on the surface but connected in the deep.
— William James

In a world where everyone has an online profile a quick insight into who they are would be empowering. Syren serves as an introduction into understanding how we see and approach the world. It uses the personality template originated by Carl Jung and enhanced by Myers & Briggs.


Ad Types

I wanted to see if every ad could put into a category or type.  I found that there are 12 types of advertising models. 

See below:

                                                                                                                                          

brdm

A Media Platform

Story: bdrm is a project about  couples living in the city. 

Goal: The goal of the project is to create several story lines that epitomize aspects of living in the City. Through these stories we hope to uncover a true display of the ups and downs of being in a relationship.  

Structure: Each episode is 5-10 min. in length. As we follow them through their endeavors we are given an enhanced experience by giving the viewer additional  information about the couples.  This information includes a digital  profiles, location tracking, and product awareness. 

Implementation: Website, Youtube, iphone & Android App

Ultimately bdrm is a project about human connections.

 

Mobile

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Interactive

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Business Model

Story & Profiles

Trailer

Digital Storytelling - an excerpt


Prison in the United States

A former writer for the New York Times who after writing several articles  on prison conditions in United States was inspired to start her own organization . Her organization, Think Outside the Cell,  helps inmates handle their transition into civilian life. I was contacted by her through a mutual friend to help come up with some ideas. 

PROBLEM: There is too much apathy toward prison system in America.

INSIGHT: People don't feel a connection to inmates because they don't feel they matter to them.

SOLUTION: Engage and educate people about the prison system through economics rather than through empathy.

HOW WILL WE DO THIS?: With virtually no budget. We can use social media, web commercials to educate people about how their  taxpayer money is being used. 

Please click image below to begin gallery.


Netflix

Who doesn't want a little Jules for Breakfast.

This is a spec commercial I directed for Netflix.


UNIFEM

Domestic Violence

Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family.

Domestic violence is the leading cause of injury to women—more than car accidents, muggings, and rapes combined.

Domestic Violence is a pernicious and consistent problem through out the world. I was chosen by Unifem to direct a commercial with almost no budget that demonstrated the horror of domestic violence while also showing that things can get better.

This is a PSA I directed for UNIFEM.