A man searches for his moment of peace.
:60 Festival entry for Instagram.
In a world where everyone has an online profile a quick insight into who they are would be empowering. Syren serves as an introduction into understanding how we see and approach the world. It uses the personality template originated by Carl Jung and enhanced by Myers & Briggs.
I wanted to see if every ad could put into a category or type. I found that there are 12 types of advertising models.
A Media Platform
Story: bdrm is a project about couples living in the city.
Goal: The goal of the project is to create several story lines that epitomize aspects of living in the City. Through these stories we hope to uncover a true display of the ups and downs of being in a relationship.
Structure: Each episode is 5-10 min. in length. As we follow them through their endeavors we are given an enhanced experience by giving the viewer additional information about the couples. This information includes a digital profiles, location tracking, and product awareness.
Implementation: Website, Youtube, iphone & Android App
Ultimately bdrm is a project about human connections.
Story & Profiles
Digital Storytelling - an excerpt
Prison in the United States
A former writer for the New York Times who after writing several articles on prison conditions in United States was inspired to start her own organization . Her organization, Think Outside the Cell, helps inmates handle their transition into civilian life. I was contacted by her through a mutual friend to help come up with some ideas.
PROBLEM: There is too much apathy toward prison system in America.
INSIGHT: People don't feel a connection to inmates because they don't feel they matter to them.
SOLUTION: Engage and educate people about the prison system through economics rather than through empathy.
HOW WILL WE DO THIS?: With virtually no budget. We can use social media, web commercials to educate people about how their taxpayer money is being used.
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Who doesn't want a little Jules for Breakfast.
This is a spec commercial I directed for Netflix.
Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family.
Domestic violence is the leading cause of injury to women—more than car accidents, muggings, and rapes combined.
Domestic Violence is a pernicious and consistent problem through out the world. I was chosen by Unifem to direct a commercial with almost no budget that demonstrated the horror of domestic violence while also showing that things can get better.
This is a PSA I directed for UNIFEM.